Tuesday, June 5, 2007
Whats your logo ?
I was visiting a friends company and i was quite impressed with what he had built. He gave me his business card and asked me quite proudly, "What do you think of the logo". I looked at the logo, it was a nice design, but i didnt quite understand it. And then he went on to give me a 10 minute explanation on what each line and curve meant and how it reflected the entire value and mission and vision of the company. Its amazing, how a logo represents what a company stands for.
"What is your logo ?" My trainer side welling up, i asked him. And he stood there staring at me, totally blank. "You have put so much mind into what your company stands for, the value, the mission, the vision. What about you ? Where's your logo ?"
I guess the same question applies to all of us. To everyone who is committed to their own success.
When i came home that day, i designed out a personal logo for myself, infact three. It represents who i am and what i stand for. And it was such a delight to draw that. It brought so much clarity into my own life and work is only an extention of that clarity. My room door has my logo, and i am putting the same in my business cards as well.
I urge you to do the same.
Take a few moments out today, and design your logo.
YOU will be the biggest and most magical brand in the world :O)